Engineering the Future
25+ years of media technology leadership meets cutting-edge AI innovation.
The Journey
A 25-year evolution from media technology heritage to AI innovation
Kodak Cinelabs Era
The foundation was laid during the Kodak years, where traditional film heritage met digital transformation. Leading international expansion across 7 countries provided invaluable experience in scaling operations and understanding diverse market needs.
O-Video Studio Success
8 years of entrepreneurial success building and scaling O-Video Studio, culminating in a successful exit. This venture proved the viability of cloud-based media solutions and established deep expertise in video technology and post-production workflows.
Ateliere Leadership
As Head of Product and Managing Director of Romanian Operations at Ateliere Creative Technologies, led product strategy for a cloud-native media supply chain platform serving major studios and broadcasters worldwide. This experience brought enterprise-grade architecture and global scale expertise.
AI Innovation Era
Today, Hammer Studio combines all this experience with cutting-edge AI platforms. From AI Sign Language addressing the EU Accessibility Act to NeuroTech VR therapy solutions, we're pushing the boundaries of what's possible while maintaining our media technology roots through projects with Williams F1 and enterprise clients.
Our Mission
To engineer transformative technology solutions that bridge the gap between complex technical challenges and elegant user experiences. We leverage 25+ years of media technology expertise combined with cutting-edge AI innovation to deliver enterprise-grade platforms that scale globally while maintaining the agility and personal attention of a boutique studio.
Our Vision
To be recognized as the premier technology partner for enterprises seeking to transform their media infrastructure and digital capabilities. We envision a future where AI-powered solutions democratize access to professional-grade tools, where cloud-native architectures enable seamless global collaboration, and where Romanian engineering excellence drives innovation across European and global markets.
Core Values
Excellence Without Compromise
We don't just deliver code—we deliver architectures that scale, interfaces that delight, and solutions that transform business outcomes.
Innovation Rooted in Experience
With 25+ years in media technology, we bring historical perspective to future-facing solutions. We innovate to solve real problems.
Partnership Over Transactions
We measure success in long-term relationships. From F1 teams to government agencies, our clients become partners in a shared journey.
Transparency & Trust
We explain architectural decisions and discuss trade-offs openly. Our Romanian base provides EU-grade data protection.
Continuous Evolution
From AI Sign Language to NeuroTech VR, we invest in R&D that pushes boundaries while maintaining production-grade reliability.
Our Approach
Engineering Excellence Meets Business Vision
Agile with Enterprise Rigor
We combine the flexibility of agile methodology with the discipline required for enterprise-grade solutions. Sprint-based delivery ensures continuous progress while maintaining architectural excellence.
Cloud-Native First
Every solution is designed for the cloud from day one. We leverage modern cloud architectures, containerization, and microservices to ensure scalability and resilience.
AI-Augmented Development
We embrace AI tools to enhance productivity and code quality, while maintaining human oversight and architectural decisions. This allows us to deliver faster without compromising quality.
Continuous Delivery & DevOps
Automated pipelines, comprehensive testing, and continuous integration ensure reliable deployments. We practice DevOps culture with infrastructure as code and automated monitoring.
Team Culture
Built on Romanian engineering excellence, powered by continuous learning and innovation
Romanian Excellence
Leveraging Romania's strong engineering education system and technical talent pool
EU Market Access
Deep understanding of GDPR, accessibility requirements, and European compliance standards
Distributed Capabilities
Remote-first culture enabling global collaboration and 24/7 development cycles
Continuous Learning
Investment in cutting-edge technologies and ongoing professional development
Alex Spatar
Founder & CEO
Technical Leadership When You Need It Most
Alex brings 25+ years of media technology leadership to Hammer Studio. His career spans the evolution of media technology from Kodak's film heritage to today's cloud-native AI platforms.
As Head of Product and Managing Director of Romanian Operations at Ateliere Creative Technologies, he led product strategy for a cloud-native media supply chain platform. Previously, he led international expansion at Kodak Cinelabs across 7 countries and successfully co-founded and sold O-Video Studio.